How to Pick the Right Creatives for Your Ads (Without Losing Your Mind)

Luis Assistant
May 19
2 min read

Let’s be real—choosing ad creatives feels a little like choosing an outfit for a first date. You stare at your options, wonder what impression you’ll make, and cross your fingers that it all just works.

In the ad world, “creatives” simply means the pictures and videos you use in your ads. That’s it. But don’t be fooled by the simplicity—these visuals are a huge deal. The right creative can lower your Customer Acquisition Cost (CAC) and actually get people to care, click, and buy.

The Golden Rule of Ads: Test, Test... and Then Test Again

If you take away just one thing from this blog, it’s this: you are not a wizard. You can’t predict what will work. So you’ve got to test everything.

Seriously—don’t just copy what your competitor is doing. That ad of someone jumping with a smoothie might looksuccessful, but it might also be costing them $30 per click. And when everyone in your niche is doing the same thing? Do the opposite. Be the rebel. Marketing rewards the bold.

Great Picture Ideas That Actually Work

Happy, Smiling Customers: People like to see other people enjoying stuff. Bonus points if the smile is contagious.Bright Colors: Stand out in the feed. Beige is for oatmeal, not your ads. Before and After Shots: Show them the glow-up. Whether it’s a face, a lawn, or a spreadsheet—transformation sells. Results-Focused Visuals: Show them what winning looks like—less “here’s what we do,” more “here’s what you get.”

Great Video Ideas That Actually Work

🎥 Genuine Customer Happiness: Real people. Real smiles. Real results. Eye-Popping Clips: Bright lights, bold movements—scroll-stopping energy. Funny Videos: Humor breaks down walls and builds connection. Don’t be afraid to make people giggle. Testimonials: Real customers talking? Even better than you talking.👉 Direct Response Videos: “Click now!” “Try it today!” Be clear about what you want people to do—don’t be shy.

Task of the Day: Audit Your Content Closet

Raid Your Media Folder: Go through your photos and videos. Keep the gems, ditch the duds.
Plan a Content Day: If you don’t have good content, make some. One shoot day can feed your ads for weeks.
Keep It Fresh: New content keeps your audience from getting bored. Think of it like changing outfits—no one wants to see the same hoodie every day.

Marketing Motto: "Know Nothing. Test Everything."

In marketing, you’re Jon Snow—you know nothing until you test. That “perfect” image you swore would crush? Might flop. That goofy video your intern made? Might be your best-performing ad ever.

So here’s the secret:

Run multiple versions of your ads.
Change up your headlines, images, and videos.
Check what’s working, then do more of that.

The goal? Keep learning. Keep tweaking. Keep improving.

Because the only thing worse than a bad ad… is never knowing it was bad in the first place.

TL;DR: Don’t guess. Don’t copy. Test everything like your ad budget depends on it—because it does.

Now go pick your next winning creative. And make it something that would stop you mid-scroll. 💡📲