How to Write Headlines That Actually Make People Stop Scrolling
- Luis Assistant
- 5 days ago
- 2 min read
Let’s be honest: nobody woke up today excited to read your ad. That’s not shade—it’s just the truth. We’re all drowning in content, so if you want someone to notice your ad, email, text, postcard, or social media post, your headline better slap.
A great headline is like the opening line of a movie trailer—it sets the tone, sparks curiosity, and makes people want to stick around for what comes next. If your headline flops, it doesn’t matter how amazing your offer is. People will keep scrolling, and your ad budget? Flushed.
So… What Makes a Headline Great?
Simple: it connects. A good headline grabs your audience by the eyeballs and says, “Hey, this is exactly what you need right now!” It speaks to a want, a need, or a pain point—and promises a solution in a way that feels irresistible.
Want to level up fast? Read these two copywriting classics:
The Ultimate Sales Letter by Dan Kennedy
Copywriting Secrets by Jim Edwards
Seriously, they’re like the cheat codes of headline writing.
Quick + Powerful Tips for Writing Killer Headlines
Focus on the Big BenefitWhat’s in it for them? Make it crystal clear.Example: “Double Your Sales in 30 Days Without Spending a Fortune on Ads”
Use Specific NumbersSpecific = believable. Vague = meh.Example: “7 Proven Strategies to Lose 10 Pounds in 10 Days”
Agitate a Pain PointRemind people of the annoying problem you’re about to solve.Example: “Tired of Losing Customers to Cheaper Competitors? Do This.”
Use 'How To' FormulasEveryone loves a shortcut to success.Example: “How to Get More Leads Without Cold Calling a Soul”
Ask a Question That Pokes CuriosityMake them think—and click.Example: “What’s the One Thing Your Competitors Know That You Don’t?”
Throw in a Power WordWords like “free,” “guaranteed,” “secret,” and “proven” still work like magic.Example: “Discover the Free Tool That Saves Business Owners Hours Every Week”
Call Out Your AudienceMake it personal by naming who it’s for.Example: “Preschool Owners: The 3-Video Strategy That Can Double Your Tours”
The Bottom Line
Your headline is your first impression. It’s the doorman to your entire offer. If people don’t feel intrigued, excited, or seen by your headline, they’re not sticking around for the rest.
So don’t wing it. Practice. Test. Borrow headline frameworks until they’re second nature. And when in doubt, write ten versions and pick the best one.
Because when your headline works, the rest of your marketing suddenly gets way easier.
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