How to Use Online Ads to Get More Customers

Why Online Ads Are the Smartest Way to Grow Your Business in 2025

If you’re serious about getting more customers, online advertising should be one of your top priorities. From Facebook and Instagram to Google, Yelp, and TikTok, these platforms allow you to reach your ideal audience faster—and more affordably—than traditional advertising ever could.

Think about it: giant companies still spend millions on commercials because they work. But unlike the old days of TV and radio ads, online ads give small businesses a real chance to compete, even with a modest budget of $5 to $10 a day. And the best part? You can target the right people, track performance, and improve over time.

What Makes Online Ads So Effective?

Traditional ads had major downsides:

• High production and airtime costs.

• No way to accurately measure results.

• No audience control—just hope someone who cared was watching.

But today, online platforms give you full control:

• Target people based on age, interests, behaviors, and even recent life events.

• Adjust your campaigns in real time.

• Measure exactly how much each ad brings in.

Whether someone’s searching for your service on Google, or scrolling through Facebook or TikTok, you can meet them where they are—either with search-based ads for ready-to-buy customers, or scroll-stopping creative ads that build interest.

How to Run Online Ads That Actually Work

Running ads isn’t just about clicking “boost post.” Great ads require smart psychology and strong creativity. Here's what works:

• Write Ad Copy That Sells: Speak directly to your audience’s desires and frustrations.

• Use Strong Visuals: Choose images or videos that are beautiful, emotional, or unexpected.

• Craft a Powerful Hook: Your first sentence, your video intro, and your main image should all stop the scroll.

• Make an Irresistible Offer: A great offer gets people to click—fast.

• Retarget Smartly: Most people don’t buy on the first touch. Keep showing up with retargeting ads (it often takes 7+ touches to convert).

Pro tip: Videos still dominate. They’ve been the most effective sales tool for over 80 years. If you’re not using them, you're leaving money on the table.

Ready to Take Action? Here’s What to Do Next

If you want to grow your business with online ads, you have two paths:

1. Learn the Basics YourselfTake courses on platforms like Meta Ads Manager, Google Ads, and TikTok Ads. Understand how to structure a campaign, how targeting works, and how to read your results.

2. Partner With the Right AgencyNot all ad agencies are created equal. Find one that doesn’t just push buttons, but helps you create better ads—with compelling offers, emotional hooks, and solid sales psychology.

   
   

Final Thought

Online ads aren’t just about being seen—they’re about being remembered, trusted, and chosen. When done right, they turn clicks into customers and customers into long-term revenue.

Want help creating ad videos or consulting on a campaign? Let’s talk strategy and make your ads actually work.